Motion Design
Visualizing the Stitch & Turn process at Saydo Shoes—a fabrication process that grants clean, invisible stitches while remaining durable, flexible and resistant.
The challenge involved photogrammetry, cloth and soft body simulations, modelling and shading, to showcase a real process without revealing specific fabrication steps.
2018
Book Design / Infographics
Europa—Pela Nossa Terra is a collection of publications by an MEP, José Manuel Fernandes. It provides information and explanations on the EU institutions and operation, funds and funding programs, with particular attention to issues impacting Portugal.
The content is dense with information, essays, and statistics, and is richly illustrated with exhibits, including charts and graphs and tables, plus hand-drawn illustrations. The design uses typographic hierarchy and color as organizing elements.
Each of the eight booklets is designed using black and one distinctive Pantone color. The design, whenever possible, makes the most of the format where the compelling infographics and tables extend across the spreads in horizontal landscape orientation.
2015
Rebranding / Visual Identity
Cedivet is a veterinary laboratory located in Porto, Portugal betting on the specialised team of dedicated laboratory analysts committed to obtaining and providing results of high reliability in the various areas of laboratory diagnostics.
The logo was designed to embody the scientific precision, with which the lab studies the organic world. It functions as a distilled rendering of microscopic equipment but also depicts the process of analysis and interpretation in the field of histopathology. The union of these two ideas represents the practical nature of the technology and the insight that it enables.
2016
Airtel B2B platform exists from the need to automate a wide range of internal and time-consuming processes. A solid approach starts with a vision, knowing the costumers and their needs. The objective was to design an end-to-end experience resulting in a product that feels natural, helping customers focus on accomplishing tasks without losing time.
Besides the digital experience, we designed the Airtel B2B Book which gathers research and design process, tackling all the foundations and elements of the design system.
Identity / Website
Joana Silva is a makeup artist based in Paris. She provides services to individual as well as corporate clients. Furthermore, she helps other professionals on their projects—photo shoots, fashion events, etc.
We needed to create an identity that matched Joana’s passion for makeup. Translate her striving to enhance the natural beauty of every woman.
The Joana Silva Makeup brand identity is a tribute to the twinkling eyes of a confident and beautiful woman—a satisfied client. The initials reduced to their fundamental shape, allowing their constructive elements to render nearly abstract forms resulting in an elegant and distinctive logotype. The soft, pastel colours palette bring about a natural mood strengthened by the exquisite deep blue.
2016
Branding / Packaging
Winemaker Casal de Ventozela commissioned us an identity and label for its new venture: a bold and modern wine brand grounded on the Douro legacy. Douro is a wine region centred on the Douro River in the north-eastern part of Portugal.
Naming it gigo—the iconic harvesting basket—already brought to mind all the Douro’s old traditions. To preserve this imaginary, we designed the label as an abstract representation of gigo, itself.
The weave pattern served as the base for the label composition where the die-cut and transparent foil further enhance the interweaving recognition and perceived quality of the product. The use of two different letters g (a double-story and single-story) offers a singular and memorable quality to the wordmark, and the choice of the wide grotesk font gives it a bolder character.
2018
Rebranding / Packaging Proposal
Dom Villas is rooted in the story of the family business—the hard work and dedication that mark the origins of family tradition. This story became an inspiration for the logo and the brand.
Therefore we created the character of a Dairy Farmer. The man who works by hand, using the traditional methods, who takes care of his cattle and quality of the final product.
We combined the mark with a custom-made wordmark that would reflect the purity and originality of the hand-made. The predominant use of blue is unusual for cheese in the Portuguese market, which makes Dom Villas stand out in what tends to be a gold-tinted and over-decorated category.
2015
Motion Design
Crediflux is a service that automates and organizes all the information needed for credit rating and approval. The service is launching and in order to break through it needs a compelling argument told in a captivating way.
We decided to compare the status-quo to what Crediflux can offer, and to represent the concepts of credit, smart data aggregation and software in a physical, palpable way.
2018
Product Design / Industrial Design
Nature is filled of harmonious and impressive formations that result of opposing forces such as tornadoes, cliffs and mountains. Looking at mountains we can see how these forces result in magnificent convergent shapes that point to the sky. Taking a cue from the natural world, the opposing streams of hot and cold water meet in a single and unique stream of water.
2012
Event Identity / Video / Printed Matter
Gala do Desporto is an event where athletes, teams, coaches and other members of CDUP (University of Porto Sports Center) are distinguished in regards to their prowess, accomplishments, and growth.
This year we take the athlete to a mythical status, an elite, a figure captured out of time, in a combination of cool darks and golden strikes to marry the Gala ambiance with a sensation of victory. From the three-figure reinterpretation of the podium to the accessory elements throughout the event’s communication, the prominence of the body and its captured movement is a call for exaltation, and admiration of their conquers through limit breaking hard work.
2017
Event Identity / Printed Matter / Merchandising
Encontros da Imagem is a photography festival held every year in Braga, Portugal — a highly recognised event that includes exhibitions in various locations, photography contest, portfolio reviews, and workshops, all under a yearly changing theme.
In its 26th edition, the festival comes back with a concept that tackles the topic of Happiness from its sentimental side. The festival focuses on affections, memories and visual impressions of the authors, and uses the sun, its warmth and melancholic idea of an exotic place, as key symbols.
The main challenge we faced was to create an identity complex enough to allow for exploration while remaining consistency among the wide range of different touch points; from small collaterals to advertising, from the website to exhibition signage, advertising and catalogue book.
Event logo and identity base by Royal Studio & Ana Types Type. Calligraphy by Xesta Studio.
2016
Product Design / Industrial Design / Interaction Design / UI/UX
IoT for Small Business was designed with Tekzenit for AT&T, as a proposal to develop a device family that creates relevant data to increase small business knowledge and to drive actions for general improvement.
How it works
Each device connects to a main hub/router. The collected data can be transformed into stories on business, their customers lifestyles, behaviour patterns, preferences and inputs.
2015
Motion Graphics / Video / Art Direction
“Minuto Europeu” is a weekly short take on Europe’s current affairs by Carlos Coelho and José Manuel Fernandes.
How to contextualise the viewer on the thematic and character of the program?
The titles set the tone of a concise and informative program with a metaphoric assembly of european references (the map, the parliament) into a clockwise machine with the infographics and color scheme closing the loop.
Motion Graphics / Video / Art Direction
This year’s Encontro Caixa Alumni’s theme is ‘esPaço de Futuro’. Again UM students gather, this time at Largo do Paço, making it a crucial space to look onto the future, its opportunities and values.
The event's visual identity highlights the historic characteristics of the venue while calling out the progressive, vanguard purpose of the event.
2017
Video / Cinematography / Motion Graphics
With plants in four cities, Bosch’s Portuguese branch excels in automotive technology, hot water solutions, home appliances, security and communication systems.
We were approached by Bosch Portugal to help them communicate their capacities, achievements and growth, but soon the message became clear: It’s about the people, and how Bosch values its quality and customer driven team across all Portuguese plants. We visited every plant and got to know every team, from management to production, capturing footage and photographing facilities on candid, non-staged scenes that accurately reflect the Bosch spirit and commitment.
Our solution is the corporate video Bosch Portugal is now sporting across all their communication channels, a story beginning on their technology’s impact on consumers’ every day lives, going through the company’s achievements, and how all of it is possible because of the people who work on and take special care of their products, going full circle on Bosch Portugal’s chain of events leading to excellence.
Identity / Interaction Design / UI/UX / Web Design
Gardenuity is an online service that allows people to buy the finest garden-inspired products and delivers them to their doorstep. Gardenuity stands for a greener and healthier lifestyle.
How to simplify e-commerce making it a painless, fun and even creative experience for the clients?
We came up with a complete identity and website that uses the fundamentals of a clear and clean design approach as the foundations for the user’s experience.
2017
Motion Graphics / Video / Branding / Art Direction
Encontro Caixa Alumni is an annual event that gathers University of Minho’s previous students, with the purpose of reliving memories, strengthen their connection with the Academy and help to build its future.
How to portray the Alumni’s future, while respecting the past and highlighting this historic venue?
“History with Future” evokes legacy and tradition, vanguard and innovation. The concept brings the yesterday and the tomorrow together while paying tribute to Paço dos Duques.
Branding / Naming / Packaging / Graphic Design
Built from young biologists’ passion and care for bees and the environment, Zee focus on Beekeeping, Educational Services and Food Production Systems Improvement, always having honey as their key product.
How can a brand convey these values and still embody a sweet identity?
By taking the business’s vision and developing a solid communication strategy, to create a cohesive brand from naming to logo, graphic elements and packaging.
Branding / Naming / Interior Design / Graphic Design
Twine, a tapas & wine bar, was born from the passion of 3 young entrepreneurs enthusiastic about wine culture, aiming to spread that knowledge and offer different sensations through food and wine.
How to transform a vision into a well-positioned brand with distinct values?
By distilling the business’s vision, and maturing it into a global communication strategy, it was possible to create a cohesive thread from naming to logo, space to graphic elements.
2015
Interaction Design / UI/UX / Web Design
Amalia is a bedding and accessories brand that values Portugal’s history and symbols such as architecture, azulejos (tiles) and bordados (embroidery).
How can the brand reach an international audience?
By creating a connection with users through the use of strong image and clear layout, giving them the opportunity to see the product in detail.
This connection is strengthen by the use of clear navigation and consistent mobile experience making the website user-friendly and available for several formats.
2015
Interaction Design / UI/UX / Web Design
Airtel is India’s number 1 telecom carrier.
How to launch 4G and drive conversions in a market resistant to online purchases?
By designing a micro-site focused on the 4G experience, which uses information architecture and content optimization to clarify product variations such as wireless handsets, dongles and wireless internet for fixed locations.
The fully responsive website uses fresh imagery and a clean approach for the buy-flow, resulting in an easy-to-use interface which allows costumers to make online requests, payments, check service availability and find information about new products and store locations. From UX engineering to fully redesigned UI’s, the website provides an experience that empowers users and helps them feel confident.
2015
Interaction Design / UI/UX / Web Design
C2 Education is the USA's fastest-growing network of personal tutoring.
How to keep parents, students and tutors in the same page effortlessly?
Creating a time-saving interface that automates processes and reduces errors. Addressing the different personas, the portal provides easy tools to track progress, share data, communicate, manage and display information. The dashboard provides a quick overview on schedules, progress and coursework information. Data visualization facilitates comprehension.
2015
Branding / Graphic Design
FADU represents dynamism, union, strength, intelligence, competitiveness, and challenge. The aim was to create a system that structures FADU and conveys professionalism, dedication and seriousness.
Each modality has a signature attached, creating a structure to the level of an Olympic organisation. Such approach allows to grow this identity by communicating efficiently both internal and externally.
The combination of the concepts above with a representative element of sport and success, creates a strong and dynamic shape, inspired by the laurel wreath geometry.
The mathematical systems studied create rules that unify all the elements.
2011
Interaction Design / UI/UX / Web Design
AT&T, one of the largest telecommunications companies, serves more than 3.5 million business customers.
How to reach small business audiences with a consistent digital voice and brand tone?
With the design and development of a holistic digital B2B customer experience that captures all products and service functions across geographies by combining multiple experiences and platforms.
The result transformed the shopping experience into a unified service that includes key functions, tools, dashboards and re-architected support content capabilities, tooling and product relevance.
Customers were provided with easy-to-use tools to guide them through a purchase: configurator; comparison tools; check availability maps; and a progress tracker, which provides an on-rails experience and guides the customer through the checkout process.
2015
Interaction Design / UI/UX / Web Design
Via Reál, located in Irving, Texas, is known by its delicious Mexican and Southwestern inspired cuisine.
How to convey a mouth-watering experience without the possibility of taste?
By developing a website that values the brand’s history and culinary excellency through the use of custom photography, allowing a small taste of the experience.
To increase customers’ connection, the website adapts to different screen sizes answering the need for on-the-go usage and, features like the VIP Guest list, make customers feel special and welcomed.
2015
Interaction Design / UI/UX / Web Design
RUM, a regional radio, needed a new platform to appeal and grow their online audience. Main focus was to stream the radio broadcast and create a tailored CMS (content management system) to expand their editorial capacity.
The new RUM website delivers a full online streaming experience through desktop and mobile. With a fully responsive interface, music is always accessible to the user with a permanent player, allowing users to freely navigate the platform while streaming.
The website covers all radio’s activities, through an immersive news page, events, and multimedia section, where users can find the latest podcasts, image galleries and videos.
2015
Editorial Design / Graphic Design
The 1st of December is Portugal's symbol of independence in 1640, after 60 years of Spanish rule. History records show that Braga students were the first to welcome the new King and celebrate the restoration of independence. They started a tradition that is renewed every year and still lives today.
For the event’s image, the idea was to represent the independence through the cut of Spain and use a clean visual language (color, infographic elements) explored in all visual materials.
2011
Branding / Packaging
Confeitaria Lopes is a Traditional Bakery and a Confectionery Shop at Ponte de Lima city, in the Northwest of Portugal.
The intention was to create a home-made identity, inspired in a retro/vintage language, suggesting the chocolate's imagery in the cooking process.
Logo, Stationery and Packaging Design (home-made jam labels, Panettone cake and candy packaging).
2011
Editorial Design / Advertising
"Enterro da Gata" is a student event that, besides many academic traditions, has the music festival as its most visible face.
We developed an identity suitable with the theme "The Cat is Green" and created a language consistently applied through all materials associated, including the event magazine “Revista da Gata”.
2011
Branding / Editorial Design / Graphic Design
3R is a company dedicated to the restoration and monitoring of construction works, specialised in the exploitation of energy resources and environmental awareness. They regularly work with various architecture offices, and this brochure aims to achieve this target group using a simple, economical and very objective layout.
2012
Signage / Editorial Design / Graphic Design
Barbal develops weighing technology such as bascules, scales and measuring systems.
With FF Netto as a starting point, it was further developed by adding some pictograms which properly contextualize with Barbal’s new plant.
The pictograms system relates with the company’s values, look and feel, translating into a technological appearance. With these details, the brand communicates an organised and competitive image, distinguishing itself from competitors.
The brochure’s visual language enlightens the technological and industrial character of the products which materialize in a clean layout, elegant format and rich production details.
2011
Branding / Graphic Design
JPA Construtora is a company that started in the late 1960s, having as main purpose the application of marble floor but has grown into being a civil construction and public work’s organization.
From logo, to color scheme and typography right through the design of all the applications and website, the brand mark and identity system were developed using the icosahedral structure predicting and supporting the company’s expansion.
2011
Illustration / Graphic Design / Packaging
2011
Branding / Packaging / Print Design
Taking a great deal of inspiration from the North of Portugal, the illustrations sought reference in the elaborate filigree motifs, the Minho region costumes, and the traditional tile themes and engravings.
Natural, organic but stylized shapes like foliage, grapes, birds and flowers repeat, to create the center graphic piece in the bottle's label.
2012
Editorial Design / Illustration / Graphic Design
This book aims to contextualize and extensively inform about youth politics, european funding programs and other activities across the EU, but also serves as an index about education, culture, professional growth and youth helping protocols.
Its design is used to compliment the information given, but also to attract the target audience by using illustrations and infographics.
Through its visualization solutions the content is easily understood and the use of the color coding makes the access simpler.
2012
Branding / Graphic Design
BMEL—Biblioteca Municipal Eduardo Lourenço is located in Guarda, Portugal and serves nearby students and schools since its creation.
The design draws on local history, resulting in the romanesque architecture forms present in Guarda and the silhouette of an open book page combination.
The main version of the logo, with 4 colors, is used for public communication, while for internal communication the logo has a monochromatic version.
2008
Branding / Interior Design
LIFTOFF is a new student entrepreneurship office.
To launch this new service, a new face and ad campaign were created, by giving it naming, logo, color scheme, typography and an office interior design.
The corporate design incorporates all printed products - from press kits to flyers - as well as advertisements, posters, conference presentations and website.
2010
Branding / Graphic Design / Photography
Maria Papoila (1937) is a Portuguese film by Leitão de Barros, whose name was adopted by an image consulting company.
The logo concept illustrates a popular Portuguese saying: "have you seen the green bird?”.
This saying is typically used in a teasing way to ask women if they are in love (when one acts happy).
The green bird representation, combined with the lettering, reveals a world of innocence and playfulness.
2009
Branding / Interior Design / Advertising
INNO is a veterinary lab located in Braga, whose name comes from the word innovation — the main purpose of the company.
Biologic technology, innovation, accuracy, credibility, character, and veterinary medicine were the main ideas underlying the visual identity.
The bee conveys values such as creation, pollination, hard work and biodiversity. This image emphasises the natural posture of the company and reinforces the idea of planned and organised work. The bee is also known for creating products with therapeutic properties.
The brief highlighted the word INNO as an important element so the letter O came up has the opportune element to introduce the bee.
2009
