A copywriter at Gen works autonomously or as part of a team, with client briefs to conceive and produce the most effective communications in different media. Ultimately writing well constructed, stimulating and original copy.
Expressing ideas, concepts, and messages in a succinct and compelling way, most of the time in close collaboration with the designers;
Developing strategies and concepts for promotional campaigns;
Writing slogans, catchphrases, messages and straplines for various types of print and digital communications;
Taking part in branding projects by creating naming, strategy, brand personality, its language and tone of voice;
Making videos (not alone, but with our motion team)! From concepts to script writing, caring for our clients’ message, narrative structure and subtext;
Amending, revising or redeveloping content in response to feedback from the creative director, account team or clients.
Translate between English and Portuguese now and then;
Present ideas to colleagues and clients;
Proofread to check spelling and grammar;
Keep some of our clients’ digital media up to date.
Significant experience as a copywriter. Preferably within an agency or studio environment;
The ability to write good, clear copy in a variety of styles with accurate spelling and grammar;
Commercial awareness with the ability to understand the target audience and chose and consistently use a style of language that they will relate to;
Excellent writing and verbal skills in both Portuguese and English;
Dedicated to creative excellence even if working under tight deadlines or in multiple projects;
Accuracy and attention to detail;
Good research skills;
The resilience to accept criticism of your work;
Excellent communication skills.
Interest in design thinking;
Strong organisational skills;
Knowledge of any other language;
An interest in culture, new trends and styles;
Salary adequate to experience and quality of work;
Personal accidents insurance;
Company performance bonus;
If you would like to perform these tasks and believe you have these skills just drop us an email, making sure to add a CV and portfolio, or samples of your work.