Selling online may be quite challenging, but as we know customers usually choose with their eyes, making the visual impact key.
For this project—Anatomia de Vinho (online store selling regional Portuguese wines) we knew we had to convey the terroirs’ anatomy, the fruit’s taste and the landscape’s diversity, which meant this ought to be an ode to the best that wine has to offer.
This all culminates in strong typography with winy colours and a symbol that encapsulates the land’s wine-making tradition in a glass.