a circumnavigation voyage and a number of admirable creatures

It’s almost tradition now, that during the holidays people gather to develop something memorable in the season’s spirit. The project usually involves a little contribution from everybody, culminating in an object to be kept as a souvenir. And this year was no exception. 

The team ended up developing a bestiary, in which the employees are depicted as beasts. The project combines graphic design, photography, illustration and copywriting. The team made a form and, based on each employee’s answers, along with his or her characteristics, chose a beast for each person. Through this interaction, everyone was involved in the project, even unknowingly—the concept of the project was kept secret till the very last moment. 

Individual pictures were taken and the beasts were drawn on them. The copy was written as if the book were an expedition journal, kept by the company’s directors during an expedition around the globe: one of them writing the story, the other one drawing the beasts. These are displayed by seniority and distributed according to the year each person started at the company. Each chapter is named as year of expedition.

Designers, Developers & Managers alike made their own version of a Christmas gift. A version which involved brainstorming and unconstrained exercise of creativity.

101 solutions

As a finance consultancy agency, 101 Soluções needed an image that could project professionalism and trust but also dedication and openness, since the brand works closely with each client advising them on finance and insurance.

The result is a puzzle-shaped logo, that works as a visual metaphor for the capacity of fitting the best solution to any given problem, thus alluding to the service’s personalization. The 0 and the O unite in one only character to represent the singular solution tailored to client’s needs—that little extra.

The colour palette uses a warm orange with a dark grey, combining elements such as positivity and balance, dynamism and elegance, energy and neutrality, creating a cohesive yet bold image.

the games

The competition, organised by the CDUP—Centro de Desporto da Universidade do Porto (University of Porto’s Sport Centre), aims to encourage the U.Porto students to join teams and participate in the National University Championships. The main objective of U.Porto Games is to provide all students with competitive, leisure and socialising moments during the competition.

Sport is essential to education and, as each field of study has its own distinctive characteristics, so does each sport discipline. Following that idea, we decided to focus on the wide range of sport activities practiced by the students and the uniqueness of each. The challenge was to find a way to represent it in the event identity.

We used simplified illustrations of sport equipment weaving in and out of large, brightly coloured type. The representation of movement associated with each action infuses the composition with dynamics and playfulness. The same aesthetic is reproduced for every edition of the event altering only the main colour (which is always paired with the CDUP green) and the set of sport symbols.