performing arts’ vibrant personality

LAPA, LOYAC Academy of Performing Arts is an institution that empowers the talented youth of Kuwait to develop their skills and nurture their passion through programs in the fields of theatre, dance, music and fine arts.

Putting the emphasis on the name of the institution we created a distinct lettermark using a unique lettering style—a high contrast stencil type with a slightly ornate flare—a simple and focused way to make the logo memorable.

the four “mascots”

The logo is accompanied by a set of four icons (colour coded), purpose of which is to create a certain sense of ownership for the participants of each program. They are simplified, nearly abstract geometrical symbols representing each of these fields of art.

The identity applied to various supports reflects LAPA’s vibrant and rich personality by presenting it as a multifaceted and unified family that embraces its versatility.

The overall effect is a happy energy that incites constant action.

al-humaidhi architects

Al-Humaidhi is an architecture studio located in Kuwait, focused on providing each client with the most appropriate solution shaped by their needs.

Baring this in mind, the branding concept explored the responsiveness and adaptability through simplified forms and a minimal look-and-feel combined with specific paper textures.

The result was a logo capable of incorporating a customized message according to a particular context/client. The abbreviation of the logo into the symbol A—A is a response to the need to adjust to smaller screens and layouts.

The brand recognition strategy on digital outputs seeks to conjugate two sides: abstraction and empathy, through the adaptability of the logo.

We also designed a printed portfolio showcasing the architects’ best works.