It’s almost tradition now, that during the holidays people gather to develop something memorable in the season’s spirit. The project usually involves a little contribution from everybody, culminating in an object to be kept as a souvenir. And this year was no exception.
The team ended up developing a bestiary, in which the employees are depicted as beasts. The project combines graphic design, photography, illustration and copywriting. The team made a form and, based on each employee’s answers, along with his or her characteristics, chose a beast for each person. Through this interaction, everyone was involved in the project, even unknowingly—the concept of the project was kept secret till the very last moment.
Individual pictures were taken and the beasts were drawn on them. The copy was written as if the book were an expedition journal, kept by the company’s directors during an expedition around the globe: one of them writing the story, the other one drawing the beasts. These are displayed by seniority and distributed according to the year each person started at the company. Each chapter is named as year of expedition.
Designers, Developers & Managers alike made their own version of a Christmas gift. A version which involved brainstorming and unconstrained exercise of creativity.