The challenge was to refresh the publication’s look, making it structurally more consistent and visually appealing and prepare a template that can be implemented by the in-house designer.
it’s got looks, it’s got class.
For a trustworthy but approachable and captivating air, a selection of typefaces was put together. The chromatic palette has been slightly adjusted to obtain a more harmonious result. Moreover, the 12-column grid allows great flexibility in placement and cropping of text and photographs.
from a letter-mark to a word-mark
For a more consistent employment of the new visual program, we also redesigned the logo. The before stand-alone letter d is now an integral part of the newspaper title.
* Founded in 2003, UMdicas is a periodical publication that provides general information and reporting on UMinho’s academic, scientific and training aspect, giving privilege to the coverage of the activities of the SASUM (Social Services of University of Minho) with particular focus in sporting, cultural and recreational activities. It aims to be a space open to the propagation of the events developed by the academy, seeking to dignify and promote the image of the university, and the projects and partnerships developed within it.