Daniela and Rui (Gen’s very own) wished to invite their family and friends to celebrate the life-long journey that they are about to set off on.
Na vida, o importante não é onde vais, mas com quem viajas.*
—The motto on sleeve cover sets the tone for the wedding invitation in form of a travel ticket. The design mimics the traditional format of a plane ticket featuring all the necessary information regarding the event; with passenger’s receipt as a tear-off stub, and a QR Code, which can add the event to your calendar app.
Going with only a single turquoise Pantone colour (in various opacities) and a nice cotton paper was a cost-based decision, where the copper foil finishing was set to be a simple enhancement, which elevates the piece to the level suitable for this grand occasion.
We’ve managed to achieve a fresh and modern look with a touch of proper richness and elegance.
*“In life, it’s not where you go, it’s who you travel with.” The quote originally in English by Charles M. Schulz, the author of Peanuts—the popular comic strip.