Libratum is an online publication aiming to become an analytical and neutral source of information about technology, science, and nature, presenting facts in an easy to understand manner, and providing tools for the reader to form his own opinion.
The logo revolves around a clever swap of characters “a” to “α” (alpha—a character of the Greek alphabet from which derived Latin “A”). The use of letter alpha in the logotype symbolises the beginning, the source of science-based factual knowledge—an extremely simple, relevant and iconic solution.
Modern and friendly character of the chosen typeface, as well as the name set in lowercase evoke more accessible character. All topped off with a smart and sober blue with noble golden accent helping to enhance the rational character of the publication.